Biodiversity Expo, Kirstenbosch
5 May 2011 from 9:00 to 16:00

How do we communicate science with the general public in such a way that our readers are engaged, energized and hooked for more?

We will explore bridging the gap between science and society by'

• Writing with power and passion
• Cutting the grey noise which puts the non-scientist to sleep
• Combining creativity and imagination with observation and accuracy
• Marrying the left brain's detail and logic with the right brain's passion and big picture thinking
• Implementing fascination to inspire a new way of seeing and responding to the world
• Engaging the whole body through all senses
• Contracting the reader as a co-creative partner in your work
• Using fun, humour and play to keep it light and entertaining
• We will break for lunch. Bring your own, or we could go to the restaurant. The cost is R500 for the day. Please book with This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call 0218550518 .