Would any sane person think dumpster diving would have stopped Hitler, or that composting would have ended slavery or brought about the eight-hour workday, or that chopping wood and carrying water would have gotten people out of Tsarist prisons, or that dancing naked around a fire would have helped put in place the Voting Rights Act of 1957 or the Civil Rights Act of 1964?

Valentines’ Day is all about Love, but how do you celebrate something that cannot even be described?

As the holidays approach, the giant Asian factories are kicking into high gear to provide us with monstrous piles of cheaply produced goods - merchandise that has been produced at the expense of South African labour. This year will be different. This year South Africans will give the gift of genuine concern for other South Africans.

There is a war going on in Antarctica, and South Africa's Rosie Kunneke is one of the soldiers fighting the good fight. She recently returned to the country after 94 days at sea, participating in the world famous reality television series Whale Wars.

'Congratulations to South Africa's seafood consumers. By insisting on sustainably harvested fish and seafood you are significantly driving change.' This is the message from Dr Samantha Petersen, project manager of the Green Trust-supported Sustainable Fisheries Programme.

Companies should take note of a new trend, dubbed 'pre-cycling' as it highlights a fundamental shift in consumer values.

To advertise with a conscience we need products with a conscience. From the industrial revolution and the invention of the steam engine, man's appetite to consume has grown with such ferociousness that we'll soon need to start duplicating our planet if we are to carry on at this relentless pace.