On July 1st 2012, a total allowable catch of 85 000 Cape Fur seal pups are set to be beaten to death in Namibia. These pups are still dependent on their mothers, they are not yet weaned and consequently are not yet eating fish.

'The quota this year has been set for 85 000 baby seals that are still nursing from their mothers' teats. These are beaten to death with pick handles so that their fur pelts may be sold for US $7.00 A further 6 000 adult bull seals will be shot at point blank range so that their penises can be used to make an ineffective aphrodisiac,' said Pat Dickens, co-ordinator of Sea Shepherd South Africa, at a protest against seal clubbing in Namibia held at the V&A Waterfront recently.

Several international groups have joined forces and are calling for a consumer boycott of all Namibian produce, sport and tourism, which includes de Beers diamonds, The Rugby World Cup, Heineken and Guinness. The boycott has the backing of a number of South African celebrities, including Miss South Africa.