About Us

to inform, educate, inspire, motivate
to craft a can-do attitude
to illustrate that every drop counts €“ every move contributes. Every human action either destroys or builds this planet
to respond to the questions: Why would I change? What can I do? How do I do it? What difference would it make?
to dispel the myths on which apathy & ignorance rest
to show how the truth sets us free to thrive and so too our children and future generations
to wake up our readers to creative, fun and easy green living
to provide ongoing waste education to empower the urban dweller to do this first, most obvious thing in reducing his waste burden on this planet - linking volumes generated by the ordinary person to our carbon load and therefore global warming
to provide positive role models of those who are changing - how to live in sync with the earth 's carrying capacity by being creative & innovative

to find and tell the stories of those who lead by example, showing best or better practice models in domestic, business, spiritual, school & civilian lives
to transport green living from the fringe of our society to main stream €“ the new normal
to make green living affordable, easy, cool, hip, the 'in' thing to do €“ what everyone wants
to craft a culture of caring
to present sustainable living as the only rational way to live €¦ altruistically, thinking bigger than ourselves, honouring our hostess, the planet
to turn the 'crisis' into an 'opportunity'
to honour and learn from each other, from any walk of life
to rediscover the 'old' ways in which humans lived sustainably on this planet until about 100 years ago, and to dress them in funky modern clothes
to grow up and focus on long-term consequences, the big picture, the survival of all the species €“ reverence for life
to have fun living healthy, creative and innovative lives
to share what we learn with each other to escalate the development of a conscious and sustainable society